4 Ways to Boost Your Online Business Selling Digital Products

Digital products are items that your customers can download to their computer. They can be ebooks, videos, reports, etc.

When you have a website, you can monetise it in many different ways. And having your own digital product is one of them. But how can you boost your online business by selling digital products?

List Building

Having an email list is incredibly important. Not only a customers email list but also a free prospects email list. By convincing your visitors to sign up for your free list, you may later on (and should) keep sending them great content but also promoting a couple of products or services they might be interested in. These might be your own or from others, where you get your affiliate commission.

But in order to make people want to give you their email address, you need to offer something valuable in exchange. And this is where the digital product comes in. You may create a report, an ebook, or anything you believe will be beneficial for your audience and give them for free, in exchange for their email address. 

Upsells

When you have your website, you're not limited to sell only one product or one service. One of the hardest parts of making money with a website is to convince your visitors that your product is awesome. So, they finally buy it. And this is the perfect time to offer an upsell - a different digital product (related to the previous one you just sold to them). You can have as many upsells and downsells you want, as long as they make sense for your target audience. You can also redirect your visitors to a new page where you sell another digital product once they register on your free prospects list. 

Lead Generation

You most certainly have a presence on the different social media websites. So, why not creating a special digital product that is the prize for some contest you organize? Make sure you get the contest mentioned in all places you can think off. People love contests and you'll be able to spread your word with this strategy. Ultimately, people will go to your website to see what else you have to offer. 

Monthly Newsletter

Why not taking advantage of your free prospects list and give them more value once a month? You don't even have to create anything specific for them, Just search for a free video or audio on a topic that might interest them. Relate them to the products or services you're selling. They might consider buying some of them.  

The great thing about a digital product is that you create it once. And it's finished. You can have 1, 100 or 1,000 sales and your work will always be the same. So, this is a great way to boost your online business. It's not only about selling your product but also offering free products for free that will lead your readers to buy from you. They will tend to trust you more after seeing that you really know about the subject.